Open to new opportunities  ·  Open to relocate within California

Sara
Smith.

Seven years at NBCUniversal. A decade in media data. I turn complexity into decisions.

Media analyst, AI workflow builder, and project manager. I find the signal in complex datasets, structure it for decision-makers, and build the tools that make it repeatable.

Los Angeles, CA Media & Content Strategy AI Workflow Design Data & Insights Cross-Functional PM Bilingual EN / ES
Get in touch GitHub →
English  ·  Español  ·  Fully bilingual
Value proposition

What I bring to the team.

01
Media Industry Insider

Seven years at NBCUniversal across NBC News and Ad Sales. I understand how content strategy, viewership data, competitive benchmarking, and inventory work from the inside, having done it live through elections, Olympics, Super Bowls, awards season, breaking news, and California fire season.

02
Data That Drives Decisions

I turn complex, messy datasets into concise insights that executives act on. Whether it is viewership patterns, inventory forecasts, survey analysis, or competitive benchmarking, I find the story and structure it clearly for the room.

03
Built for Cross-Functional Work

I have coordinated across engineering, product, sales, legal, and external vendors, driving alignment and delivery without direct authority. I am a natural bridge between technical and business stakeholders, and I document everything clearly along the way.

04
The "How Do We Do This Smarter?" Person

I design AI workflows and internal tools that eliminate hours of manual effort. I bring this mindset to every team, constantly identifying opportunities to automate, standardize, and scale so people can focus on higher-value work.

Working with me
Executive Communication Active Listening Strategic Thinking Detail-Oriented Self-Starter Bilingual EN/ES Stakeholder Management Cross-team Collaboration Process Improvement Adaptability Critical Thinking Positive Leadership Curiosity
Tools & expertise

Skills.

01
Data & Analytics
Google Analytics
Adobe Analytics
ESRI / Business Analyst
02
Media & Research
Forsta
Qualtrics
Meltwater / IQ Media
Quip
Freewheel
Teletrax
03
AI & Automation
Copilot Studio
Claude / Claude Code
Codex
Guardrail Configuration
AI Adoption Frameworks
04
Product & PM
Agile / Scrum
Jira
SDLC
Salesforce / SharePoint
Word / PowerPoint / OneNote
Beyond the job description

Projects & initiatives.

01
Internal AI Adoption Framework

Proactively designed and pitched a structured framework for AI adoption at 4media Group before it became a formal initiative, including usage guidelines, workflow templates, and a custom AI agent with defined rules and guardrails.

AI Strategy Change Management Documentation
02
NBC News Well/Life Balance Event

During the pandemic, as months of isolation took a toll on the organization, Sara joined an HR-led brainstorming group tasked with finding ways to support employees. She and a colleague developed the concept: a live virtual session featuring Today Show talent sharing how they took care of their mental health during the crisis. The one-hour Teams event brought NBC News Group together and was later featured as a segment on The Today Show.

Initiative Virtual Event Production Watch the Today Show segment →
03
Personal Agile Workflow System

Designed and maintains a personal Kanban-style task management system built on Agile principles. Sprint-based prioritization, status tracking, and dependency flagging keep multiple concurrent workstreams moving without anything slipping through the cracks.

Agile / Kanban Productivity Design Project Tracking
04
NFC Networking Keychain

Designed custom NFC-enabled keychains that tap directly to this portfolio, created for conference networking. A physical product that bridges in-person introductions with a digital first impression.

Product Design NFC Technology Personal Branding
Core competencies
01
Data Analysis & Strategy
Translating complex datasets, viewership, surveys, and inventory into executive-level insights and strategic recommendations.
02
Media & Content Intelligence
Competitive landscape analysis, audience benchmarking, content performance tracking, and slate and market research.
03
Cross-Functional PM
Managing timelines, dependencies, and stakeholder communication across engineering, product, sales, and legal teams.
04
AI-Assisted Automation
AI agent design, prompt engineering, workflow automation, and building internal tools that reduce manual effort at scale.
05
Requirements & Documentation
User story documentation, process workflows, product configuration, and knowledge resources that drive adoption.
06
Reporting & Dashboards
Power BI dashboards, advanced Excel workbooks, automated reporting pipelines, and executive-ready presentations.
Career

Experience

March 2025 to Present
4media Group
Technical Project Manager
  • Designed and deployed AI-assisted internal tools to streamline survey operations and reporting, reducing manual effort across setup, analysis, and delivery workflows while standardizing outputs for scalability.
  • Drove cross-functional adoption of AI solutions by creating usage frameworks, workflows, and documentation that enabled teams to integrate new capabilities with confidence and consistency.
  • Designed and deployed custom AI agents with defined rules, workflows, and guardrails; collaborated with stakeholders to document product capabilities and configuration options supporting scalable operations.
  • Conducted strategic landscape analyses to identify emerging trends, market gaps, and expansion opportunities that directly informed client engagement strategy and survey development priorities.
October 2022 to March 2025
4media Group
Insights Analyst
  • Built and maintained dynamic Excel workbooks to automate complex calculations, strengthen data integrity, and enable real-time reporting, improving cross-team collaboration and decision-making efficiency.
  • Led comprehensive media and survey landscape analyses, synthesizing findings into actionable strategic insights and structured recommendations that informed client engagement and product strategies.
  • Designed geospatial audience maps using ESRI Business Analyst to visualize customer location concentration and audience distribution, enabling clients to prioritize PR outreach and high-value markets.
August 2021 to October 2022
NBCUniversal
Digital Inventory Analyst, NBC Ad Sales
  • Forecasted and allocated video and display advertising inventory across Fandango, Vudu, Rotten Tomatoes, and Peacock, collaborating with National Sales Planners to develop media plans and availability.
  • Identified and resolved inventory discrepancies and platform issues through cross-functional coordination with Planning, Sales, and regional teams, ensuring data accuracy across systems.
  • Led SoCal YPN Metrics Committee and served on the Peacock Committee.
March 2015 to August 2021
NBCUniversal
Client Analyst, NBC News
  • Queried, validated, and transformed large-scale datasets into concise executive reports supporting C-suite strategic initiatives across NBC News Channel leadership.
  • Analyzed content performance across major breaking news events and live programming including the 2016 and 2020 Presidential Elections, COVID-19 Pandemic, Olympics, Super Bowl, and awards season, as well as prime-time programming including The Voice, SNL, and AGT, to identify viewing trends and audience behavior patterns.
  • Partnered with third-party vendors and technical representatives to resolve platform issues and data discrepancies, keeping reporting pipelines reliable under deadline pressure.
  • GEM Award recipient, recognized by NBC News leadership for outstanding contribution and cross-functional leadership beyond standard role expectations.
October 2014 to March 2015
Norsan Media
Digital Content Specialist Trainee
  • Reduced website bounce rate from 87% to 27% by optimizing content publishing cadence using Google Analytics data to target peak traffic windows.
  • Trained employees on WordPress and established consistent publishing workflows.
University of North Carolina Charlotte
B.S. Marketing, Concentration in Marketing Analytics  ·  Minor: Management Information Systems  ·  GPA 3.74  ·  Magna Cum Laude  ·  May 2015

Full skills breakdown and personal projects available in the

Beyond the resume

A little about me.

Sara volunteering at a local animal shelter

I am a creative problem-solver who finds energy at the intersection of technology, people, and data. I love building solutions that eliminate tedious manual work, whether that is an AI workflow that saves a team hours every week, or an insight map that helps a client see their market clearly for the first time.

I have always been drawn to technology early. When something new comes out, I am usually one of the first to explore it, understand it, and find a practical use for it. That same instinct is what led me to start building AI workflows before most teams knew they needed them.

I am also always learning. If I am not listening to an audiobook, I am picking up a new skill. Lately that means working through Anthropic's AI courses and staying current with where the industry is heading.

01
Hiking & Camping

SoCal trails, open skies, mountain climbs, and nights under the stars. Joshua Tree is a personal favorite. The desert sky at night is something else entirely.

02
Dog Volunteering

Weekend mornings at a local shelter: cleaning kennels, socializing dogs, interviewing potential adopters, and helping match each dog with the right family. Few things are more rewarding than watching that moment happen.

03
Traveling

Whether somewhere completely new or a place that already feels familiar, every trip adds a different perspective and usually a pretty good story.

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