Sara
Smith.

Technical Project Manager & AI Workflow Designer, helping teams work smarter through technology, data, and clear thinking.

Los Angeles, CA AI Agent Design Data & Media Insights Survey Programming Bilingual EN / ES
🇺🇸 English · 🇲🇽 Español Fully bilingual
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Cross-Functional Project Coordination
Managing timelines, dependencies, and stakeholder communication across engineering, product, and business teams.
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Media & Market Research
Audience analytics, media landscape analysis, and competitive whitespace identification.
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AI-Assisted Analysis & Automation
AI agent design, workflow automation, and building tools that reduce manual effort at scale.
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Advanced Excel
Formulas, macros, pivot tables, dynamic dashboards, and automated reporting workbooks.
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Data Visualization & Reporting
Power BI dashboards, executive-ready reports, and real-time performance tracking.
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Survey Design & Data Analysis
End-to-end survey programming, landscape analysis, and translating data into actionable insights.

Experience

March 2025 to Present
4Media Group
Technical Project Manager
  • Led end-to-end delivery of AI and automation initiatives across multiple teams, managing scope, timelines, cross-functional dependencies, and stakeholder communication.
  • Drove internal AI adoption by creating usage guidelines, workflows, and examples that helped teams integrate AI into daily operations with confidence.
  • Designed and built AI-assisted workflows and internal tools to streamline survey setup, reporting, and documentation β€” reducing manual effort and improving team efficiency.
  • Built and deployed custom internal AI agents with defined rules, guardrails, and workflows for consistent, scalable outputs across teams.
October 2022 to March 2025
4Media Group
Insights Analyst
  • Built and maintained dynamic Excel workbooks that automated calculations, strengthened data integrity, and enabled real-time reporting.
  • Led comprehensive media and survey landscape analyses, identifying gaps, trends, and whitespace opportunities that shaped client strategy.
  • Designed insight maps to visualize customer locations and audience concentration for targeted PR outreach.
August 2021 to October 2022
NBCUniversal
Digital Inventory Analyst, NBC Ad Sales
  • Collaborated with National Sales Planners on inventory avails and final sign-off on media plans.
  • Forecasted and allocated Video and Display advertising inventory for The Fandango Network.
  • Reviewed and approved insertion orders, communicating discrepancies effectively with the Planning team.
March 2015 to August 2021
NBCUniversal
Client Analyst, NBC News
  • Queried, validated, and transformed large datasets into concise executive reports that informed strategic analytics decisions across the organization.
  • Tracked and reported on audience data for high-stakes events including the Super Bowl, Olympics (2016, 2018, 2020), Emmy Awards, SNL, The Voice, and AGT.
  • Managed relationships with third-party vendors and technical representatives to resolve data discrepancies and platform issues β€” keeping reporting pipelines running reliably.
  • Monitored and analyzed major news events including the 2016 & 2020 Presidential Elections and the Covid-19 Pandemic.
October 2014 to March 2015
Norsan Media
Digital Content Specialist Trainee
  • Reduced website bounce rate from 87% to 27% through strategic content scheduling using Google Analytics insights.
  • Trained employees on WordPress content management.
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University of North Carolina Charlotte
B.S. Marketing, Concentration in Marketing Analytics · Minor: MIS · GPA 3.74 · Magna Cum Laude · May 2015
Technical Skills AI Agent Design Workflow Automation Technical Project Management Agile / Scrum Bilingual EN / ES Jira Survey Design & Programming Data Visualization Power BI SQL Python / Pandas Advanced Excel Research & Analysis Forsta Qualtrics Cint Meltwater IQ Media Google Analytics Adobe Analytics Salesforce ESRI / Business Analyst SharePoint Soft Skills Creative Problem-Solving Initiative Stakeholder Management Executive Communication Vendor & Partner Management Cross-team Collaboration Strategic Communication Risk & Dependency Management Critical Thinking Process Improvement Adaptability Curiosity Self-motivated Positive Leadership Optimism

A little about me

Sara volunteering at a local animal shelter

I'm a creative problem-solver who finds energy at the intersection of technology, people, and data. I love solving problems with efficient solutions that eliminate tedious manual work, whether that's an AI workflow that saves a team hours every week, or an insight map that helps a client see their market clearly for the first time.

On weekends, you can find me at the shelter in the morning, socializing dogs and helping them find their forever homes, and on a trail or at the beach in the afternoon, soaking up the outdoors and recharging. There's usually a trip being planned somewhere in the background too. I'm also always learning something, and if I'm not listening to an audiobook, I'm picking up a new skill. Lately that means working through Anthropic's AI courses.

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Hiking
SoCal trails, fresh air, mountain views
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Dog Volunteering
Socializing dogs & helping them find their forever homes
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Traveling
Mexico, South Korea, across the US & beyond
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