Sara
Smith.

Technical Project Manager & AI Workflow Designer, helping teams work smarter through technology, data, and clear thinking.

Los Angeles, CA AI Agent Design Data & Media Insights Survey Programming Bilingual EN / ES
🇺🇸 English · 🇲🇽 Español Fully bilingual

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Not an ad, just someone with a very diverse skill set.

Experience

March 2025 to Present
4Media Group
Technical Project Manager
  • Drove internal AI adoption by creating usage guidelines, workflows, and examples that helped teams integrate AI into daily operations with confidence.
  • Designed and built AI-assisted workflows and internal tools to streamline survey setup, reporting, and documentation.
  • Built and deployed custom internal AI agents with defined rules, guardrails, and workflows for consistent, scalable outputs across teams.
October 2022 to March 2025
4Media Group
Insights Analyst
  • Built and maintained dynamic Excel workbooks that automated calculations, strengthened data integrity, and enabled real-time reporting.
  • Led comprehensive media and survey landscape analyses, identifying gaps, trends, and whitespace opportunities that shaped client strategy.
  • Designed insight maps to visualize customer locations and audience concentration for targeted PR outreach.
August 2021 to October 2022
NBCUniversal
Digital Inventory Analyst, NBC Ad Sales
  • Collaborated with National Sales Planners on inventory avails and final sign-off on media plans.
  • Forecasted and allocated Video and Display advertising inventory for The Fandango Network.
  • Reviewed and approved insertion orders, communicating discrepancies effectively with the Planning team.
March 2015 to August 2021
NBCUniversal
Client Analyst, NBC News
  • Queried, validated, and transformed large datasets into concise executive reports for strategic analytics initiatives.
  • Tracked audience data for major events: Super Bowl, Olympics (2016, 2018, 2020), Emmy Awards, SNL, The Voice, and AGT.
  • Monitored major news events including the 2016 & 2020 Presidential Elections and the Covid-19 Pandemic.
  • Spearheaded NBCUniversal News Group's first Well/Life Balance employee wellness event.
October 2014 to March 2015
Norsan Media
Digital Content Specialist Trainee
  • Reduced website bounce rate from 87% to 27% through strategic content scheduling using Google Analytics insights.
  • Trained employees on WordPress content management.
🎓
University of North Carolina Charlotte
B.S. Marketing, Concentration in Marketing Analytics · Minor: MIS · GPA 3.74 · Magna Cum Laude · May 2015
Technical Skills AI Agent Design Workflow Automation Project Management Bilingual EN / ES Survey Design & Programming Data Visualization Power BI SQL Python / Pandas Advanced Excel Research & Analysis Forsta Qualtrics Cint Meltwater IQ Media Google Analytics Adobe Analytics Salesforce ESRI / Business Analyst SharePoint Soft Skills Creative Problem-Solving Initiative Stakeholder Management Cross-team Collaboration Strategic Communication Critical Thinking Process Improvement Adaptability Curiosity Self-motivated Positive Leadership Optimism

A little about me

Sara volunteering at Burbank Animal Shelter
🇺🇸 English  ·  🇲🇽 Español  ·  Fully bilingual, professionally and personally.

I'm a creative problem-solver who finds energy at the intersection of technology, people, and data. I love building things that actually work — whether that's an AI workflow that saves a team hours every week, or an insight map that helps a client see their market clearly for the first time.

Outside of work, I spend time on trails, at the Burbank Animal Shelter cheering on pups waiting for their forever homes, and planning the next trip. Life outside the office keeps me grounded, and it makes me better at my job.

Being bilingual isn't just a skill on a resume. It shapes how I communicate, how I connect, and how I see the world.

🥾
Hiking
SoCal trails, fresh air, mountain views
🐾
Dog Volunteering
Burbank Animal Shelter — helping pups find homes
✈️
Traveling
Mexico, South Korea, across the US & beyond